Supporting the nonprofits that make our community great.
About LNA
Our mission.
The Lakeshore Nonprofit Alliance seeks to strengthen the ability of nonprofit organizations to successfully accomplish their missions by working together.
West Michigan is a beautiful place to live, work, and play. And one of our core beliefs as LNA is that our nonprofits are a cornerstone of what makes our community great. Nonprofits often need resources and support to help them be successful, and that’s why we’re here.
How we help.
Nonprofits need resources to help accomplish the mission as well as funds for operating costs and development, such as staff development, organizational infrastructure, technology, human resources, and marketing. The Lakeshore Nonprofit Alliance exists to provide support and resources in these areas.
Our vision for the future.
Our vision is to one day see a valued, effective, and sustainable nonprofit sector in West Michigan. If we are successful in achieving our mission, our community will experience a positive wave through the growth of numerous lakeshore nonprofit organizations.
Just like the nonprofits we serve, we’re a nonprofit with a unique mission and history, a great team, and core beliefs and values. We’d love to share more with you about these aspects of the Lakeshore Nonprofit Alliance.
What We Value
Our values guide everything we do.
Collaboration
We partner with existing businesses, organizations, and resources in our community to carry out our mission, and help nonprofits carry out theirs. We build connections, facilitate conversations, and celebrate our members. Our goal is to lead by example, and encourage collaboration among our members, supporters, and the larger community.
Excellence
It’s important to provide high quality resources to our members, and we’re always looking for ways to improve. We send out surveys, communicate regularly as a staff and board, research leading industry best practices, and we’re not afraid to take a risk, make a mistake, or innovate.
Trust
Every relationship is built on trust, including our relationship with our members. We protect our members’ privacy, and we create a safe space for them to interact together and share with vulnerability. We are a reliable partner when neutral facilitation and/or convening is needed. We also act with integrity by doing what we say we are going to do and owning up to our failures when we make mistakes.
Inclusion
As a team, we desire to promote inclusion, diversity, and accessibility within our organization while supporting other nonprofits in doing the same. We will purposely engage others with diverse perspectives as well as encourage diversity of opinions during programs and when we hire staff or select board or committee members. We acknowledge and celebrate the strengths and differences in others.
Member-Driven
Our members are the reason we exist. We continually seek member feedback, consult with members when making changes, and meet one-on-one with members to intentionally connect. We also stay in regular communication with members, promising to respond to questions within 48 hours.
Diversity, equity, and inclusion.
Part of our mission at the Lakeshore Nonprofit Alliance (LNA) includes a commitment to operating diversity, equity, and inclusion (DEI) internally as well as helping to advance the adoption of DEI in the local nonprofit sector. Our local nonprofits are doing some really great work; however, the reality is that many of the positive outcomes are not experienced equally by our residents.
LNA 2023 DEI Leadership Cohort
Resilience table at Out on the Lakeshore's Pride Event
LAUP staff at their annual Fiesta event
What is inequity?
When specific sub-populations of individuals, whether based on race, ethnicity, ability, gender, gender identity, etc, experience disproportionately negative outcomes compared to the rest of the population, we have inequity. Whether these disproportionately negative outcomes are seen in education, housing, homelessness, mental health, employment, or physical health, it is critically important that we as nonprofits pay attention to why these inequities occur and seek to address them.
LNA's commitment to diversity, equity, and inclusion.
The Lakeshore Nonprofit Alliance has also been very public about the specific role that racism plays in preventing nonprofits from accomplishing their missions. In 2020, LNA crafted a statement condemning racism and made several commitments to action, which we began implementing right away.
One of these commitments was to seek the wisdom, input, and guidance from Black, Indigenous, People of Color (BIPOC) staff and leaders working within LNA member nonprofits. We engaged with Shannon Cohen Inc. to conduct a survey and several focus groups to learn more about how racial identity impacts their experiences in nonprofit work. The results of these Listening Sessions are illustrated in the infographic. In October 2021, LNA hosted Shannon Cohen to debrief the results of the BIPOC Listening Sessions.
Following the Listening Sessions, the LNA BIPOC Affinity Group was established to answer the call for a supportive space for people of color among LNA member organizations. The purpose of gathering in racial affinity groups is to have a space where people can express their fears, pain, and hopes without bystanders or onlookers, so when they re-enter or work in mixed identity spaces it will be with greater self-awareness, less self-judgment, and stronger confidence. This space will also allow for building deeper connections and celebrating group members' cultural heritage.
A dozen executive directors in Holland/Zeeland began to meet regularly to discuss the challenges of running nonprofit organizations and to seek support from one another.
2006
The Lakeshore Nonprofit Alliance was officially formed, with a focus on serving a greater number of nonprofits as a membership organization. Led by the volunteer board of directors (all local executive directors), the organization grew in membership and created regular space for nonprofits to gather and learn together.
Early 2012
LNA led an initiative (along with other stakeholders from the philanthropic, business and government sectors) called Nonprofit Next to help craft a vision for the future of nonprofits in the Holland/Zeeland area. Nonprofit Next spanned six months with several large gatherings of 75 different nonprofits and 130 community stakeholders.
Mid-2012
Out of the Nonprofit Next initiative came three priority focuses: furthering nonprofit collaboration, seeking opportunities to leverage resources between nonprofits, and looking for ways to provide high-quality, low-cost professional development for nonprofit boards and staff.
2013
In 2013, the Lakeshore Nonprofit Alliance created a formal partnership with another community-based organization, the Ottawa County Human Services Coordinating Council, resulting in the creation of Community SPOKE. This new partnership created resources to hire a shared director and begin to implement the work of Nonprofit Next. Patrick Cisler became LNA’s and Community SPOKE’s first Executive Director.
2014-2015
LNA expands even more on our offerings, adding Lunch N’ Learn events, Learning Circles, the Leadership Transition Guide program, and the HR Resource Center. In 2015 we added a second staff person and moved our offices downtown to the Midtown Center on 15th Street.
2016
In 2016, LNA hit a milestone of 100 members! To support our members, Robin Lane was hired as Director of Membership.
2018
In 2018, LNA held our first annual Executive Director breakfast, providing a space for nonprofit leaders to connect, share, and support each other.
2019
In 2019 we continued to add programming and other supports for our nonprofit members. We launched the Lead 24/7 program as well as the individual board consulting service. We also facilitated the first ever Nonprofit Community Assessment and led our first board workshop.
2020
In 2020, we led two major community initiatives: a COVID-response effort and 2020 Census Outreach. We also launched DISC Consulting and began our work with racial equity in West Michigan.
2021
Meagan Maas was hired as the Director of Program and Community Partnerships. LNA also launched the first DEI Leadership Cohort.
2022
In 2022, LNA launched the second Nonprofit Community Assessment, the How to Manage Effectively Cohort, and the BIPOC Affinity Group.
2024
2024 After a 6-month search, LNA welcomes Tracy Bolo as LNA's new Executive Director in January of 2024.
LNA Staff
Tracy Bolo
Executive Director
Tracy joined LNA as Executive Director in January of 2024. Leading the LNA team, Tracy is responsible for establishing, guiding, and implementing strategies that align with our mission and vision through initiating and fostering opportunities for collaboration, driving positive change, and ensuring effective systems for health and human services, as well as a valued and sustainable nonprofit sector.
In The Community:
As Chief Operating Officer at Community Action House, Tracy led her team through organizational growth and transformation, lending her programmatic and administrative skills through the launch of the Food Club. She has also served as an instructor at Hope College.
Education & Development:
Earned a Bachelor’s Degree in Accounting from Hope College
Earned an MBA in National Security and Non-profit Management from George Washington University
Robin Lane
Director of Membership
Robin joined the LNA team as Director of Membership in July of 2016. As the primary liaison for our members, Robin responds to membership needs/inquiries, coordinates member benefits, identifies and recruits prospective members, and oversees communications for the organization.
Before Joining LNA: Robin spent her career in the furniture industry in a diverse number of roles, including sales, marketing, and project management, ultimately becoming an owner/partner in a start-up furniture company.
In The Community: Robin serves as a Project Coordinator for Community SPOKE and volunteers with Kids Hope USA.
Education & Development:
Earned a Bachelor’s Degree in Design and Environmental Analysis, Interior Design from Cornell University
Graduate of West Coast Leadership and Leadership Connect
Earned the Innovation Methods Certification from the NewNorth Center for Design in Business
LNA Board Members
Jodi Cole Meyer, Chair
Love Your Neighbor
Kendra Spanjer, Vice-Chair
Ottawa County Department of Health & Human Services
Drew Peirce, Treasurer
Nonprofit Leader
Ricki Levine, Secretary
Nonprofit Leader
Reyna Masko
Tri Cities Puentes, Ottawa County Friend of the Court
Greg Coil
Tri Cities Family YMCA
Beth Larsen
JMT Consulting
Holly Cole
Grand Haven Area Community Foundation
Colleen Hill
Community Foundation of the Holland/Zeeland Area
Ty Tanis
Boys & Girls Club of Greater Holland
Nonprofit Advocacy.
Advocacy is the act of identifying, embracing, and promoting a particular cause. As the voice for Ottawa County’s nonprofit community, the Lakeshore Nonprofit Alliance is committed to advocating on behalf of issues that are important to LNA members. This is primarily done through the support of legislation that will positively influence nonprofits as well as through general community education of these issues.
LNA's Advocacy Process
As with all LNA decisions, this is done by first listening to the broader membership’s preference for a position on a particular issue (such as proposed legislation). This input is then brought before the Alliance’s Board of Directors for a formal vote as to the organization’s official position on the matter. Once a position is taken, the Alliance takes action in a variety of ways depending on the situation, including:
Making public endorsements of LNA’s position
Writing letters (or other forms of communication) to legislatures in support of/opposition to proposed policies
Encourage voting on particular ballot measures
Encouraging legislatures to introduce new bills
Testify at committee hearings or public meetings
Informing Legislators at Regular Venues (i.e. Chamber of Commerce’s Governmental Affairs Breakfast)
Another major component of LNA’s commitment to nonprofit advocacy is by supporting the efforts of the Michigan Nonprofit Association (MNA). Incorporated in 1990, MNA is a statewide membership organization dedicated to serving the diverse nonprofit sector through advocacy, training, and resources. LNA supports the work of MNA by being a member, promoting membership with MNA to other Ottawa County nonprofits, and as a collaborative partner with MNA on efforts that advance the nonprofit sector.
Why Community SPOKE exists:
Our ultimate vision is a community working together to create the most effective systems for health & human services in the county so that all individuals can thrive.
Community SPOKE achieves its mission and vision through two primary activities:
Data & Studies
First, Community SPOKE utilizes data to identify the greatest needs in our community, facilitates a collaborative process involving cross-sector input (business, government, nonprofit), and works towards a shared solution and implementation strategy. The greatest value that Community SPOKE brings to the community is the ability to create a neutral space for these conversations to begin, to serve as a facilitator, and to be a catalyst for early stage collaborations
Ecosystem
Second, Community SPOKE works to build the “ecosystem” where structured collaboration can be successful. A healthy ecosystem for collaboration includes such elements as strong leadership, aligned funding, good data collection, strong backbone infrastructures, cross-sector buy-in, and the use of public/private partnerships.
How we do this:
Community Projects
We convene and facilitate large-scale health & human services projects that are grounded in data, systems-focused, and involve stakeholders from multiple sectors of the community.
A Healthy Ecosystem
We build a healthy “ecosystem” where structured collaboration can be successful through strong leadership, aligned funding, good data collection, cross-sector buy-in, and trusted relationships.
Strategically Responsive
We are prepared to respond to opportunities that arise in the short-term that have the potential to have lasting impact on the overall system of health & human services in Ottawa County.
However you want to be a part of our organization, you’re welcome at the Lakeshore Nonprofit Alliance. Whether you’re a nonprofit, a corporation, or an individual, you can become an LNA member to take advantage of our nonprofit resources. Or you can donate financially or become a sponsor.
